Sessa adds a dedicated dealer across Turkey
Sessa Marine has appointed Azzurro as its dealer for Turkey, expanding the Italian builder’s commercial and service presence in one of the eastern Mediterranean’s most active yachting markets. The agreement covers both the Sessa Yachts and Key Largo ranges and follows the launch of the new Key Largo 25 in Genoa.
Azzurro is headquartered in Yalıkavak, Bodrum, and also operates through Göcek, Marmaris and Istanbul. The company began in 2008 as a maintenance, repair and engine-service business before expanding into new and pre-owned yacht sales and consultancy.
Dealer network combines sales with technical support
The Turkish operation will represent Key Largo open boats from the new 25 through to the Key Largo 40, together with Sessa coupé and flybridge yachts up to 70 feet. That gives the dealer a range extending from day boats into larger cruising yachts while retaining a common aftersales relationship for owners.
Azzurro’s technical background is significant because dealer expansion depends on more than initial sales. Owners operating from Turkish marinas need commissioning, maintenance, warranty coordination and seasonal support that can be delivered locally rather than routed back through the factory.
Turkey remains strategically important to Mediterranean builders
Turkey combines a large domestic cruising market with busy charter centres and close access to the Aegean. For European builders, a strong local dealer can improve brand visibility while also reducing the practical friction of ownership in a region with a long boating season.
The appointment forms part of Sessa Marine’s expansion programme under the Vieira family ownership. The next measure will be how the wider dealer footprint supports deliveries of the renewed Key Largo line and whether larger Sessa models gain additional traction in the Turkish market.