PSA Prime Marine will use the 2026 Southampton International Boat Show to launch an expanded owner-support service called Prime Concierge. The Solent-based company already provides maintenance, engineering, repairs, project management, boat deliveries, pre-purchase inspections and sea-trial support across the UK and Europe.
The new service broadens that technical offer with practical owner and guest support, including provisioning, laundry, catering, flowers, skipper and crew provision and refuelling. For leisure-boat owners, the significance is the attempt to combine routine boat management with the day-to-day services normally arranged separately.
A wider service package for boat owners
PSA Prime Marine says the new Prime Concierge service is intended to sit alongside its existing maintenance and management work. The company is positioning the package for owners who want one point of contact for both technical and lifestyle requirements.
That approach reflects a wider trend in recreational boating towards outsourced ownership support, particularly for owners who live some distance from their boat or use it seasonally. Maintenance, preparation and on-water support can be coordinated with provisioning and other trip-related tasks rather than handled through separate suppliers.
Support for builders, brokers and dealers
The company is also expanding its business-to-business work with boat manufacturers, resellers, brokers and agencies. Services include deliveries, preparation and commissioning, cleaning, repairs, engineering, crew support and post-show collections.
That makes the Southampton launch relevant beyond private owners. For builders and dealers, reliable third-party support can help manage handovers, boat-show logistics and after-sales preparation without maintaining the same level of permanent local staffing.
Southampton Boat Show launch
PSA Prime Marine will exhibit in the New Wave Hall at Southampton International Boat Show from 18 to 27 September 2026. The company will also highlight its collaboration with Farécla and the use of professional marine finishing products.
For Leisure Boat Guide readers, the useful development is the expansion of practical ownership support around maintenance and day-to-day use. The value of the service will ultimately depend on coverage, pricing and response times, but the launch shows how service businesses are broadening their role around recreational boat ownership.