Honda Marine Earns 23rd Consecutive NMMA Customer Satisfaction Award

What has been announced

Honda Marine received the National Marine Manufacturers Association Customer Satisfaction Index award for outboard engines for the 23rd consecutive year. The announcement adds another clear signal of how the recreational marine sector is developing through 2026.

The award is based on independently measured owner feedback and requires qualifying manufacturers to maintain customer-satisfaction scores of 90 percent or higher. It also has practical relevance for ordinary boaters rather than existing only as a corporate or promotional story.

Honda received the latest recognition during the 2026 Miami International Boat Show while displaying its current outboard range and customer-support programmes. The detail matters because ownership experience is shaped by support, access and confidence as much as by headline specifications.

Why it matters to boaters

The result gives the company a long-running measure of owner satisfaction across multiple product generations rather than a one-year snapshot. For the wider boating market, the development fits a continuing focus on making time on the water easier, safer or more rewarding.

LBG readers are most likely to feel the effect through the products, services and opportunities available at dealer or destination level. The strongest marine-industry developments are the ones that improve day-to-day boating rather than simply create another marketing message.

That can mean better technical support, more useful warranty coverage, more reliable equipment or simply better access to experiences on the water. Each of those factors can influence whether a newcomer stays involved in boating after the first season.

The wider boating picture

The announcement also underlines how competitive the leisure-marine sector has become. Brands increasingly have to demonstrate value over the full ownership journey, from purchase and setup through service, use and eventual replacement.

For boat owners, that competition is generally positive when it translates into better support and more thoughtful products. This development is therefore worth watching for its practical effect rather than for the announcement alone.