Saudi Tourism Authority is promoting the Red Sea as a wider coastal destination built around islands, resorts, warm-water activities and Jeddah.
Saudi Tourism Authority is promoting the Red Sea as a wider coastal destination built around islands, resorts, warm-water activities and Jeddah. Its presentation at Monaco Yacht Show 2026 focused on the journey around the coast rather than one isolated marina.
The authority points to more than 1,800 kilometres of Red Sea coastline and a growing hospitality network. For LBG readers, that suggests future holidays where a hotel stay, beach day and smaller-boat excursion could sit within one itinerary.
Jeddah provides a city gateway
Jeddah offers airports, hotels and an urban base from which travellers can connect with marine activities. Other areas, including AMAALA, are developing a different resort-led identity and should not be treated as though all facilities are already identical.
Some coastal locations remain under development or have environmental restrictions. Visitors should use current local guidance instead of assuming every island or beach is open for independent landing.
Warm water changes the holiday rhythm
The Red Sea's climate can support swimming, snorkelling and boat trips at times when much of northern Europe is out of season. That opens the possibility of a winter waterside break rather than another summer-only boating holiday.
Weather, heat and local operating rules still matter, particularly for anyone hiring or using a small craft. A licensed local operator may be the simplest way to explore unfamiliar water.
Plan around what is open now
Large destination campaigns often combine existing attractions with projects still being completed. A good itinerary should distinguish between confirmed accommodation and future openings before flights are booked.
The Saudi Press Agency report is the official source for the tourism campaign and related image. Travellers should verify current entry, marine and booking requirements for the exact dates of their trip.
Source
Official source