Henri-Lloyd’s SS26 campaign follows a simple Mallorca sailing trip to show technical and casual clothing moving naturally between the boat, beach and shore.
Henri-Lloyd’s Spring/Summer 2026 collection is built around a simple journey along the Mallorca coast with sailor and adventurer James Aiken and chef Gill Meller. The campaign moves from sailing and anchoring to cooking outdoors on a remote beach, placing clothing inside the sort of mixed water-and-shore day familiar to leisure boaters.
The approach is useful because small-boat clothing rarely needs to perform only one task. A jacket or layer may be worn while handling lines, walking ashore, preparing food and travelling home, so versatility can matter as much as specialist performance.
The collection mixes technical and casual pieces
Henri-Lloyd highlights products including the Viking Smock, Mav Lite 2.0 waterproof jacket, Voyager Rugby, Falmouth Polo, Fast Dri Polo and Freemantle Shorts. The range combines weather protection with lighter pieces intended to look at home away from the boat.
The Viking Smock uses a PFAS-free durable water-repellent treatment, while the Mav Lite 2.0 is positioned as a technical waterproof jacket that can also work for everyday wear. That crossover reflects a wider trend towards marine clothing that does not announce itself as specialist equipment when the sailing is over.
Boat-to-shore versatility has practical value
Storage is limited on many boats under 12 metres, especially day boats, RIBs and trailer sailers. Clothing that can cover several parts of a trip reduces the number of spare garments that have to remain dry and available in lockers or bags.
This does not mean casual clothing should replace proper protective equipment when conditions demand it. Waterproof shells, thermal layers and personal flotation still need to be chosen for the weather and the activity rather than for how well they work in a restaurant later.
The Mallorca setting fits the idea
The campaign was photographed aboard a Spirit 68, which sits outside LBG’s boat-size remit, but the activity around it is familiar to smaller-boat users: a coastal sail, an anchorage, a beach and food prepared outdoors. Those experiences are not dependent on owning a large yacht.
That is why the collection still belongs in LBG Lifestyle. The relevant story is not the size of the campaign boat but the idea of clothing that follows people through a complete coastal day without forcing a hard divide between sailing kit and the rest of life.
Source
Henri-Lloyd