Bugatti has opened a new showroom in Brussels with D'Ieteren, creating a dedicated space for customers and collectors in Belgium.
Bugatti has opened a new showroom in Brussels with D'Ieteren, creating a dedicated space for customers and collectors in Belgium. The location extends a relationship with a family business whose automotive history reaches back to coachbuilding.
A specialist showroom can be an interesting stop for motoring enthusiasts spending a day in the city. It is most relevant as part of a broader visit rather than a reason to plan a boating trip on its own.
The space is designed for longer conversations
Hypercar buyers typically spend time on specification, materials and ownership details that go beyond a conventional dealer visit. Bugatti has shaped the new location around that more private process.
Public access may differ from an ordinary high-volume showroom, so visitors hoping to see cars should check arrangements in advance. Collector spaces are not always casual walk-in attractions.
Belgium has a long link with coachbuilding
The D'Ieteren connection gives the showroom historical context rather than presenting it as a completely new relationship. That history fits Bugatti's current interest in coachbuilt and one-off projects.
For design enthusiasts, the story can lead into other Brussels museums, architecture and food within the same day. A planned route is more rewarding than crossing the city only for a photograph.
Use city days when the weather keeps the boat in
Boating holidays benefit from a few strong shore options for rain or wind. Motoring collections, galleries and specialist stores can keep the trip enjoyable without forcing poor conditions on the water.
Bugatti's official announcement and showroom image support this feature. Current visiting arrangements should be confirmed directly with the Brussels location.
Source
Official source