Knight Frank's 2026 Residence Report describes branded residences as a growing part of prime property, including coastal and resort destinations.
Knight Frank's 2026 Residence Report describes branded residences as a growing part of prime property, including coastal and resort destinations. The model combines a private home with varying levels of service, amenities and brand management.
For boating families, the concept can be attractive when a residence sits close to a marina or beach. The brand name still does not answer practical questions about service charges, ownership rights or boat access.
Hospitality services are part of the product
Branded developments may offer concierge, housekeeping, pools, gyms and managed common areas. Those services can make a second home easier to use for short visits, especially when the owner lives elsewhere.
They also create ongoing costs and rules that differ from a normal standalone property. Buyers should study the management agreement as carefully as the floor plan.
Coastal locations add another layer
A residence near the sea can support beach days, boating and waterside restaurants without a long transfer. Yet proximity to water can bring insurance, weather and maintenance issues that need separate investigation.
A nearby marina is not automatically included with the home. Berths may be sold, leased or operated under completely different contracts.
The brand is only one part of due diligence
Buyers should compare title, service charges, completion status and resale conditions before focusing on the logo over the entrance. Independent local legal advice remains important.
Knight Frank's report provides the market context for this feature. Leisure Boat Guide uses it to explain a property trend rather than predict which developments will rise in value.
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